Marketing Discovery
Be Mobile Labs Growth Strategy & Performance Marketing

DIGITAL
MARKETING
DISCOVERY

Design a data-driven marketing strategy that scales. This discovery captures your growth goals, target audience, and performance benchmarks to build campaigns that convert.

Business Foundation 01 / 08
✓

DISCOVERY
RECEIVED.

Your marketing discovery has been submitted successfully. Our growth strategists will analyze your objectives and reach out within 24-48 hours with a tailored performance roadmap.

Discovery Summary

SECTION 01 / 08

BUSINESS
FOUNDATION

Essential details about your business and offerings

Describe your primary product or service in one sentence

SECTION 02 / 08

MARKETING
GOALS

What are you trying to achieve with digital marketing?

Select all that apply — rank by priority in the next field

Which goal matters most right now?

What metrics define success for you?

What's blocking you from hitting your goals?

SECTION 03 / 08

TARGET
AUDIENCE

Who are you trying to reach?

Age, gender, location, income, job titles, interests — be specific

What problems do your customers have that you fix?

At what stage do you typically engage prospects?

How large is your addressable market?

What do you know about your current customers?

SECTION 04 / 08

CHANNEL
INTEREST

Which marketing channels do you want to leverage?

Select all that interest you

Which 1-2 channels are absolutely critical for your strategy?

If you're already active on any channels, how are they performing?

Any channels you've ruled out or had bad experiences with?

SECTION 05 / 08

CURRENT
PERFORMANCE

Where are you starting from?

Yes — Doing Well
Currently running ads and seeing positive results. Want to optimize and scale.
Yes — Needs Help
Running ads but not hitting targets. Need expert optimization and strategy.
No — Starting from Scratch
Haven't launched paid campaigns yet. Need full strategy and setup.

If running ads, how much are you spending per month?

Share current numbers if available (CAC, ROAS, CVR, etc.)

SECTION 06 / 08

BRAND
VOICE

How should your brand communicate?

Very Corporate Balanced Very Edgy
Balanced

Professional and polished vs. bold and provocative

Data-Driven Hybrid Creative-First
Hybrid

Numbers and metrics vs. storytelling and emotion

High-Energy Moderate Minimalist
Moderate

Bold, loud, and dynamic vs. clean, subtle, and refined

Describe your brand in 3-5 adjectives

Any messaging do's and don'ts?

SECTION 07 / 08

BUDGET &
LOGISTICS

Investment capacity and timeline expectations

How much can you invest monthly in paid advertising?

$5,000 – $10,000 / MO

How soon do you want to scale?

Do you want to manage campaigns yourself or need full-service?

Do you have in-house marketing resources?

Do you have ad creative (images, videos, copy) ready to go?

SECTION 08 / 08

TECHNICAL &
TRACKING

Competitive intel and tracking infrastructure

Share 2-5 competitor websites you want to watch

What do your competitors excel at?

What makes you better than competitors?

Do you have tracking (GTM/Pixel) installed?

What analytics platforms do you currently use?

What other tools are in your marketing stack?

BML

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